The giant rabbit

The giant rabbit

Wednesday, 14 May 2008 00:00

I was watching the Apprentice on the BBC the other night and the 'apprentices' had been given the task of selling wedding products at a weddings trade show, with the team that made the most money being the team that one and the losers.

One team was offering wedding cakes and the other wedding dresses. In an effort to attract attention one of the team members (I can't remember for certain which team it was, cakes I think? - I hope this isn't the start of 'senior moments' affecting the old grey cells) had dressed up in costume as a giant rabbit.

It was comical watching the lengths that people were taking to avoid 'the rabbit'. Needless to say, this had a negative effect on the number of visitors they received at their stand and no guesses which team lost.

In the boardroom, the giant rabbit was delivered with Sir Alan's immortal words 'You're Fired' (just to clarify, the apprentice wasn't still in costume when he was in the boardroom being fired).

It proves the point that if you are not careful, you can try just a bit too hard to generate attention and it can all backfire.
Trying to be clever with marketing if it is misunderstood or ends up scaring or intimidating your audience is not going to work. You need to give careful thought to your marketing.

Understanding what will attract an interest need not be that hard, keep things relevant to your product, informative and be approachable.
Anyone for a piece of cake?

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