Would you buy from this man?

Would you buy from this man?

Sunday, 18 May 2008 00:00

This article rides on the back of the Giant Rabbit article (no pun intended).
I was visiting the 'Internet World' trade fair at Earls Court, London recently and as you would expect there was intense rivally between stands to attract visitors attention.

I was visiting the 'Internet World' trade fair at Earls Court, London recently and as you would expect there was intense rivally between stands to attract visitors attention. In the same way that the 'Giant Rabbit' had failed dismally, there were some equally frightening attempts to get attention. Top of the list of poor ideas, was the stall that had employed a midget, dressed him in a purple suit and had painted his face hair and hands purple. Oh dear!
It was actually quite sad, and didn't provoke the humorous response intended.
a: Because it wasn't funny.
b: Because you don't like to laugh at people who are vertically challenged.

It was a marketing attempt that had failed poorly and was having the same affect that the giant rabbit had on everyone. You gave their stand a wide berth.
Interestingly, the stands that were offering face to face advice (no pun intended at the expense of the midget!) or hands on trials and demonstrations of their products were very busy.
If the principle aim was to get the company noticed, then that failed too - partly because I was doing my best to avoid getting too near to the stand (and most others were too) so I wouldn't have to enter into a conversation about business with a 3ft purple midget.

For anyone who did make a point of noting the companies name, I am convinced that it would be for the purpose of avoiding them at all costs in the future.
For me they lost all credibility with that marketing stunt and I would not be able to take them at all seriously.

Would you buy from this man - a purple painted midget? NO.

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