Gold at Olympics creates huge interest in our clients website.
Gold at Olympics creates huge interest in our clients website.
Monday, 25 August 2008 14:00
Congratulations to Ben Ainslie for winning his third gold medal at the Beijing Olympics in the Finn Class Sailing event. His achievement is truly outstanding and ranks him as Britain's most successful Olympic Sailor of all time.
Naturally, interest in Ben's Olympic progress in the Finn Sailing event and his eventual success at winning the Gold medal would create a lot of additional interest, both in Ben as an athlete and also in sailing.
Even we were not prepared for the scale of interest - or the effect that external links (links from other websites that 'point' to your own website) had on it's Google Ranking.
For those of you who are starting out on the road to understanding Search Engine Optimisation (SEO) principles, the areas that make a difference to your SEO success fall into two categories; Optimisation on your own website (internal optimisation) and inbound links (external optimisation) .
Whilst internal optimisation of your website is essential and is rewarded to a certain degreee, Google (and other primary search engines) put a lot of importance on inbound links.
The reason for this is simple. To generate inbound links to your website, other websites are required to link to you. Consequently it is far harder to fake external interest in your website.
Remember - Google is interested in providing the most relevant websites for the search engine terms that have been used. If other websites suddenly start linking to your website (inbound links) for a particular search term, Google will view your website as more important than one that does not get linked to. Additionally, if the links are from well respected and high ranking websites the effect will be amplified.
A case of quality not quantity is in some cases more effective.
With the BBC website (One of Britain's most important websites in the eyes of Google), and other prominent websites linking to the www.finnuk.org.uk website it was great to see the Google effect at work.
We hope that the British Finn Association goes from strength to strength and that interest in Finn Class Sailing continues to grow. Particularly with the London Olympics getting nearer by the day!
Once again, congratulations to Ben for winning his third Olympic Gold and in a indirect way, for helping the British Finn Association website to achieve a higher prominence with their Search Engine Rankings and more success as a result.
For those of you who are starting out on the road to understanding Search Engine Optimisation (SEO) principles, the areas that make a difference to your SEO success fall into two categories; Optimisation on your own website (internal optimisation) and inbound links (external optimisation) .
Whilst internal optimisation of your website is essential and is rewarded to a certain degreee, Google (and other primary search engines) put a lot of importance on inbound links.
The reason for this is simple. To generate inbound links to your website, other websites are required to link to you. Consequently it is far harder to fake external interest in your website.
Remember - Google is interested in providing the most relevant websites for the search engine terms that have been used. If other websites suddenly start linking to your website (inbound links) for a particular search term, Google will view your website as more important than one that does not get linked to. Additionally, if the links are from well respected and high ranking websites the effect will be amplified.
A case of quality not quantity is in some cases more effective.
With the BBC website (One of Britain's most important websites in the eyes of Google), and other prominent websites linking to the www.finnuk.org.uk website it was great to see the Google effect at work.
We hope that the British Finn Association goes from strength to strength and that interest in Finn Class Sailing continues to grow. Particularly with the London Olympics getting nearer by the day!
Once again, congratulations to Ben for winning his third Olympic Gold and in a indirect way, for helping the British Finn Association website to achieve a higher prominence with their Search Engine Rankings and more success as a result.
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